Insights

Perspectives on reputation, media and influence

Writing from our practice — what works in South African newsrooms, boardrooms and communities, and what does not.

Reputation Is Earned in the Quiet Quarters

The organisations that survive a crisis are the ones that invested in credibility when nothing was going wrong.

Most releases fail before the second paragraph. A newsroom perspective on the ones that survive.

Stakeholders increasingly trust people over institutions. That changes what leadership communication has to do.

Young South Africans are the most connected generation in our history — and the least equipped to interrogate what reaches them.

Every employee is a publisher. Organisations that plan for that fact stop being surprised by leaks.

On telling continental stories to continental audiences, without the export framing.

Let's begin

Every engagement starts with a conversation about the reputation you have, the one you want, and the distance between them.